Hi, I’m Vasil Demirov. I’m originally from Bulgaria, and my journey into fitness began as a personal quest for strength and confidence. I was drawn to sports from an early age wrestling, judo, and especially lifting weights. Like many young men, I was inspired by the physiques I saw in bodybuilding magazines, and I was determined to build a stronger version of myself.

I trained with older, more experienced athletes, always pushing to learn and grow. After nearly a decade of hard work, I moved to the UK, continuing to train daily and deepening my knowledge of sports nutrition. As my body and mindset evolved, I set my sights on the competitive stage and entered the Men’s Physique division. That experience lit a fire in me not just to compete, but to build a career helping others achieve their own transformations.

I became a certified Personal Trainer and started coaching full-time. Since then, I’ve earned four British bodybuilding titles and built a coaching practice that’s focused on real, sustainable results.

Today, my passion lies in helping others unlock their potential physically, mentally, and emotionally. I work with professionals, athletes, and everyday people who want more: more confidence, more discipline, and more control over their bodies and lives.

What you can expect when working with me:

• A personalised training and nutrition plan designed specifically for your goals

• Accountability and structure without judgment

• Evidence-based methods and a no BS approach

• A coach who walks the talk and lives the lifestyle, every day.

My clients aren’t just following a plan they’re building a new standard for themselves. And I’m right there with them, every step of the way.